• $339,900
  • 522 PEPPERMILL TER NE
  • 3 Bed, 3 Baths

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Sellers

Pricing Your Townhouse in Loudoun County

You want to get the best price for your townhouse in Loudoun County? Of course you do! Everyone does. How exactly do you go about doing this? In today’s market which has a lot of inventory available, you want to price it to sell and you want to get as much as you can, without being greedy. So then how do you decide on the best asking price when selling a townhouse in Loudoun County?

Pricing your townhouse correctly from the beginning represents one of, if not the most important factors in the process of selling your home. Our experience has shown us that if you price your townhouse too high, it will remain on the market for an extended period of time. This could lead to "chasing the market" which in turn may lead to multiple price reductions. This ultimately could cause your townhouse to sell for LESS MONEY than if it were priced properly from the start.

If you price your townhouse too low, you will sell it quickly, but for less money than it is worth. If you are like most people, your home is the largest financial asset that you own. Determining the correct price in which to sell your townhouse is critical.

Where Should You Be Priced?

There are three main pricing strategies used to price your townhouse.

  1. Priced above Market Value - Sellers like to price their townhouse high, thinking that someone just might pay it. THAT'S UNLIKELY. Buyers shopping for a Loudoun County townhouse know exactly what the market is like, and won't be fooled into paying more than it is worth.
  2. Fair Market Value - The recommended strategy. That is what your townhouse is worth.
  3. Below Market Value – This usually occurs when a seller needs to sell fast for whatever reason they may have. When a townhouse is priced low this generates extra interest because it is considered a “deal.” This could lead to multiple offers and a sales price above where the property was originally listed.

Worried about setting the wrong price? - Ask to see the "estimates of value" collected from agents visiting your townhouse during the broker's open house. These estimates come from agents who work with buyers every day, and who know what buyers are willing to pay for homes. When 10 to 20 values are averaged, your home's true value to buyers will become clear. If your townhouse isn't within 5% of the average value, it's overpriced, and the asking price should be dropped. The longer your townhouse sits on the market the more likely it is that it will sell for less than if you priced it properly!

We don’t play "pricing games" when listing your townhouse. We list our townhouses at the right price.This ensures that our listings sell in the shortest time for the highest price! This is the best approach. There are some agents who will "BUY YOUR LISTING" ( Listing your home at a higher price even if it is unrealistic, because the agent knows that you need to sell.) They know that your personal needs will dictate the necessity to reduce later. Within a few weeks of listing your townhouse at the higher price, the agent will start approaching you to reduce the price. This happens quite frequently, and is unethical. Remember the real estate market determines the value of a townhouse NOT the agent.

What We Can Do For You

Three guidelines that we follow for every listing.

  1. Earn you the most money for the sale of your townhouse.
  2. Sell your townhouse in a short period of time, if possible.
  3. Make selling your townhouse a pleasant and profitable experience for you!

A New Loudoun County Townhouse Listing Is a Hot Listing

When a property first comes onto the real estate market it generates excitement and interest among real estate brokerages and their buyers. The first few weeks that your townhouse is on the market will generate the most showings if it is priced correctly at fair market price. That's why starting out too high and dropping the price later is not the best way to market your townhouse. If you start out too high your townhouse will fail to produce this excitement and interest and will not generate activity. You may even have to drop your price below market value just to compete with newer listings that are properly priced. If you fail to price your townhouse correctly at the beginning you will fail to get the highest possible price for your townhouse! To avoid this from happening, contact us at SettingTheCorrectPrice@VirginiaIsForTownhomes.com.